We setted up the release day for… the day after tomorrow, which means, within 2 days. In a way, we’ll be happy to be Sunday !
As we already mentioned, after long discussions, we decided to sell it for 12 euros (that’s about $15.50), including shipping costs… But what is “a” right price ?
The question is more complex than it looks at first sight. When we searched around the web, some advices were not to sell it for more than established artists. We’re not established artists. When we refer to French albums’ prices, it doesn’t seem to function that way, at least for physical CDs. Music produced by small labels tend to be much more expensive (too expensive? we’re talking about at least 20€ / $25) than mainstream records.
Where does the value of the music we play come from ? Is it about the value we think it has ? Is it about the value other people would give to it ?
We’re not planning to really earn any money directly from the sales, even if we hope our music would spread enough to get more venues. Still, we have to get at least a part of the money we invested to get it manufactured, and anyone can guess that for small quantities like ours, it gets the price per CD much higher. We’re far from talking about refunding the rest of the material, not mentioning any salary.
So far, we questioned as many people as we could about the price, and although we didn’t get any “that’s really too expensive for a self-produced album”. We could have chosen a “pay what you want” option. We could. Maybe we don’t feel yet confident enough in the value people would give to our music ? In a way we also consider that people are not only “buying” a CD from us, they’re supporting our project on a much longer term.
If you really think “that’s really too expensive”, let us know why…