Blog, DIY Album, Musicians' Diary

Hard-copy is not dead & about music visual identity


Tagged: , , , , ,

This unique piece of Artwork travels to Ireland as a reward for contributions to our Crowdfund campaign. Yann has been a few time to Ireland, but I haven’t so far… I’m hoping this painting is opening the road for me, it’s still a dream to go and visit some of the incredible megalithic sites as well as sites linked with Celtic Irish Culture. Performing there would obviously be a bonus 🙂 Let’s send this wish out into the winds!

Music is a classic performed by The Bothy Band in 1976/77 and released in 1996. Full version here: http://www.youtube.com/watch?v=0aWl_qdUK1o

 

And this one is on its way to the South of France…

ines bras

 

We are still only realizing how slowly incorporating my artwork into the project has become part of it, part of its identity, and has considerably impacted too the way we now envision projects. With the small audience we have, we probably wouldn’t have been able to reach the goal on the Crowdfunding campaign. The artwork is what has generated interest, it made it easy to post regular visual up-dates whereas posting music studio ones could feel a bit of the same.

When we went to local record labels with the project last year, I could sometimes hear something like “is it a book or is it a music album?” “how can we promote it if we’re not sure what it is?” “if it’s a book with just the lyrics, then it might just be a booklet, not a book.”

 

Once again, we are shown that what is hard to understand in the beginning is what makes us stand out and makes us different, and thus helps getting our project been noticed. In a way, the strong visual identity we’ve developed over the years balances the fact that the language we use can sometimes be an obstacle to dive in into our music.

Now that we started to get fantastic and lovely feedback from people receiving the first orders, we also can feel how the visual impact the way they perceive the music afterwards – so far in a very positive way.

Photo Joelle

Every music style is different, but in our case, we can confirm that we get to earn some money from hard copies sales while we barely make any sales on digital-only editions. We even had already a couple of people that ordered first the digital edition (that still includes the book in pdf) and re-ordered the hard-copy, and that was just the first week!

Is there any conclusion? While we hear very often that digital is the future, we can see exceptions all the time, and personaly it’s not what we’ve been noticing (since 2012, we’ve released 3 hard-copies and 2 digital only). Is there any rule? And who makes up the rules? As artists, we are creative people, and being creative is also something we can apply to the way we connect with our particular audience. We still have a lot to learn on that field, but the last months of conceiving and releasing Inês project has certainly been very inspiring in that field.

To be followed!

– Simone.

Advertisements